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Behavioral Finance: Psychology, Decision-Making, and Markets art and society Students develop their English languageBEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS by Lucy Ackert is a study book that offers a structured and applied approach to behavioral finance. This book focuses on the role of human behavior in financial markets and is suitable for behavioral finance courses in higher education. The book begins with the conventional financial theories and then goes deeper into psychological principles such as heuristics, biases, overconfidence,