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Schetsen naar de geest van de tijd. - Ruim een halve eeuw maatschappelijke thema's en reclame Psychological theory This reading book shows thatSketches in the Spirit of the Times is a clear cut hardcover reference work that illuminates the theme of half a century of social developments in advertising and business management. This book provides a lucid introduction to the diverse social themes that emerged in advertising practice over more than half a century. The publication is aimed at readers who want to delve into the interplay between social trends and professional communication. The