Even if Lillys patents remain, the market impact is driven by pricing and payer negotiation leverage
It is not anything to do with him
There are a couple cognitive tricks driving their popularity right now
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In: Rowe RC, Sheskey PJ, Quinn ME (eds) Russell C, Grimes C, Baker P, Sievert K, Lawrence MA (2021) The drivers, trends and dietary impacts of non-nutritive sweeteners in the food supply: a narrative review
Psychological Approaches to Managing Persistent Food Thoughts Cognitive and behavioural strategies can help address the psychological dimensions of food noise