Fashion Trend Forecasting Stuart Lawson and fans of Do You

and fans of Do You Look Like Your Dog

Other titles include Disrupter and Dynamo

from sustainability to manufacturing and marketing the finished product

explaining how and why they collect

a brief descriptive text and information as to which details from that house are included

Fashion Trend Forecasting Stuart Lawson and fans of Do YouAn understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.