The primary advantage to being base-red is reliably playing one-drops on turn 1, which red has a lot of
The deck then plays its powerful midrange creatures on turns 3-6 including Kunoros, Atris, Elite Guardmage, and Dream Trawler, many of which have value-generating abilities such as card draw, life gain, etc
By upgrading this red card, you get to equip expensive equipment at will, or for Mirrodin
Grapeshot is one of red's best win conditions, and it's particularly cool because youre basically pelleting an opponent to death just because you got to cast 20 or so cards in the same turn
Anti-counterfeit tip: Cards of Ultra Rare grade and above always have an embossed texture that you can feel by touch
Potential Downsides : Expect to pay full market value or more