Vein Ripper punishes opponents for trying to deal with it and easily punishes an opponent for letting it stay on the battlefield, given any sac outlet, multiple blockers, or board wipes, each of them can trigger the ripper multiple times
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The artifact decks were often the best at this, because they brought out their mana so fast that they could shrug off losing two lands while they crippled their opponent's development, and decks with green mana creatures like Birds of Paradise often used the same plan
You lose a creature or two, now you are up by all those nontokens sacrificed
It's also not really what you want to donaturally people want to spread out their blows