There are a lot of new cards from Whispers with on-play abilities that target a chosen character, so we really do think Ward gains value
And yes, songs are actions and count as being played when they are sung too
"Dragon of Mount Gulg" will do nothing for that price, because as of this writing, "Dragon of Mount Gulg" is already the most expensive version of the card, going for around $150
Regardless of phrasing, the same principles apply: read the terms, choose an offer that matches your playstyle, and make responsible play the nonnegotiable foundation of every gaming session
Wizards of the Coast doesn't put an MSRP on total boxes, so prices on these may vary from store to store
Its an interesting alternative to Yargle and Multani because of the lower mana value and higher ceiling, though it has a notably lower floor