Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R Kenneth J. Howell Doug Kershaw

Doug Kershaw

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Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R Kenneth J. Howell Doug KershawOptimize your marketing strategies through analytics and machine learning Key Features: Understand how data science drives successful marketing campaigns Use machine learning for better customer engagement, retention, and product recommendations Extract insights from your data to optimize marketing strategies and increase profitability Book Description: Regardless of company size, the adoption of data science and machine learning for marketing has