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Google Analytics 4: Up & Running Marketing Techniques adaptable plansGoogle Analytics has been around for over 15 years, and in that time its helped small businesses and enterprises alike derive value from data thats generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface and data models to capabilities and implementation. And users can now leverage enterprise features that were previously
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