Selling The Night: When Club Culture Meets Brands, Advertising and the Creative Industries (BOOK) Rat Race housing a masterclass in textures

housing a masterclass in textures and experimental electronic rhythms

Module One

fusing rolling electro

Mastered by Matt Colton

This technical masterpiece from the London-based drummer bridges the gap between sophisticated jazz arrangements and heavy broken beat syncopation

Selling The Night: When Club Culture Meets Brands, Advertising and the Creative Industries (BOOK) Rat Race housing a masterclass in texturesAndy Crysell examines the relationship between club culture and the wider creative economy for Velocity Press, tracking how after dark creativity influences media, advertising, design, gaming, fashion and beyond. Drawing on over 100 interviews with DJs, promoters, marketers and academics, this book explores the complex dynamic between dance music and brands, seeking a more symbiotic future for both.